This is not a game

Samantha Bee’s team created a mobile game to help engage citizens to exercise their right to vote and win a little moolah at the same time, and asked for our help in promoting!

We needed to utilize existing game interface colors but also make the piece patriotic, quirky and fun, to echo back the Full Frontal with Samantha Bee show experience.

We worked with tbs to come up with a visual story that would resonate with millennials. And though the yellow and pink palette was a challenge, we brought the story full circle and delivered graphics and slick, gliding motion treatments, crafted in Adobe After Effects and Cinema 4D, to help capture the right audience for this very important and clever stunt.