Into Literature

Houghton Mifflin Harcourt asked us to produce an interest-grabbing overview of Into Literature, an English Language Arts solution that offers tools and support teachers need to help their students become confident and comfortable with learning and comprehending the material at hand. This explainer video was to onboard, help educate, and highlight valuable program features to the various decision makers in school districts across America.

The main objective of this video is to guide educators through the offerings and features of the application itself. Although it was important to cover aspects of the functionality, we also needed to think of a unique and engaging way to keep the attention of the viewer throughout this extended length of time.

Using marbles as a metaphor for the students, we created a 3D animated Rube Goldberg machine in Cinema 4D and Adobe After Effects to represent the learning process and the different challenges these students may face along the way. Throughout this journey, we see how IntoLiterature can set the students’ education into motion, shaping their perspectives and preparing them for a better future. With a mixture of form and function, this video encourages educators to envision the IntoLit program being implemented into their own curriculums.