PILOT FLYING J

Tombras came to us with the task of animating promotion social spots for Pilot Flying J’s jumbo wings and chicken tenders. They wanted these animations to convey that PFJ’s chicken offerings are both jumbo and tender, depicting the chicken pieces as little characters interacting in silly, but heartwarming scenarios. With an organic, hand-drawn look as the stylistic inspiration, we got to work on executing this vision.

Our goal with this project was to really personify the PFJ chicken, bringing these pieces of chicken to life, or rather back to life — sans zombie chicken. An aspect that carries throughout each storyline is this duality of jumbo-ness and tenderness, so we wanted to make sure that ideology remained at the forefront of our animation thinking. Lastly, with 15 seconds at our disposal, we challenged ourselves to pack in as much personality and humor into each scenario as possible.

The resulting animations are a delightful, delicious ode to Pilot Flying J’s jumbo wings and chicken tenders. With simple line work and hand drawn accents carrying throughout each video created via Adobe After Effects, we were able to create a cohesive and entertaining batch of promo spots for this campaign. Since this was a social promotion, we also versioned out each spot in vertical and square aspect ratios for use on various social media platforms.