Great minds think alike. They also watch The Big Bang Theory.

For this project, tbs asked us to art direct and animate a couple of show promos for the aforementioned light-hearted and well-loved comedy series. The objective was to breathe new life into the promos for this well known syndicated show rather than just editing footage together. Since these characters are so established, we took the opportunity to abstract them.

 

BROADCAST TOOLKIT

We found inspiration in some of our favorite art movements: Surrealism, Cubism, and Pop-Art. We popped all three ideas in a blender and poured out a series of unexpected promos for our friends at tbs.

Animation of a scene in the video.
Animation of a scene in the video.
Animation of a scene in the video.
 

IDEATION

We put a lot into our creative process. Many ideas don’t make the cut but we still love them. At times we laughed, at times we cried (only because we laughed so hard) and ultimately had a number of boards to share. Here’s a BTS look.

Animation of a scene in the video.
Animation of a scene in the video.
Animation of a scene in the video.
Animation of a scene in the video.
Animation of a scene in the video.
Animation of a scene in the video.